Uber | Summer Travel Campaign
Brief to promote Uber as the first choice for summer travel in EMEA. We created a 360 campaign to be scaled across multiple markets. Show me more

Uber | Summer Travel Campaign
Brief to promote Uber as the first choice for summer travel in EMEA. We created a 360 campaign to be scaled across multiple markets. Show me more
Uber | Driver Stories
As part of a global initiative to elevate Uber driver-partners, we were tasked with finding and telling our driver-partners’ real human stories. We went to Riyadh, Cape Town and Moscow to meet our driver-partners and tell their stories. Show me more

Uber | UberGIVING
We were asked to concept and create a campaign to promote UberGIVING across 31 countries and 65 cities in EMEA. Show me more
Uber | Driver Stories
As part of a global initiative to elevate Uber driver-partners, we were tasked with finding and telling our driver-partners’ real human stories. We went to Riyadh, Cape Town and Moscow to meet our driver-partners and tell their stories. Show me more
Uber | UberGIVING
We were asked to concept and create a campaign to promote UberGIVING across 31 countries and 65 cities in EMEA. Show me more

Take Eat Easy
Execution of engaging, editorial-style content about the restaurants listed on the UK site of restaurant delivery start up, Take Eat Easy. Show me more

SEAT Leon Technology
Client: SEAT
Agency: LOLA (Lowe)
We were asked to produce a series of spots to promote the safety technologies available in the new SEAT Leon model. The concept for this campaign was “Parent-approved technology” and was based on the insight that while we all make use of technology, we rarely know what it’s called. Show me more
Take Eat Easy
Execution of engaging, editorial-style content about the restaurants listed on the UK site of restaurant delivery start up, Take Eat Easy. Show me more
SEAT Leon Technology
Client: SEAT
Agency: LOLA (Lowe)
We were asked to produce a series of spots to promote the safety technologies available in the new SEAT Leon model. The concept for this campaign was “Parent-approved technology” and was based on the insight that while we all make use of technology, we rarely know what it’s called. Show me more
SEAT Leon X-PERIENCE
Client: SEAT
Agency: LOLA (Lowe)
We were tasked with creating an advertising campaign to launch the first all road model in the Leon range. The concept for this campaign, “If you know the way, try a new one”, was aimed at a middle-aged target looking for a mid-range car with 4×4 capabilities. The campaign was fully integrated, spanning traditional and new media. Show me more
WakeUApp
Client: SEAT
Agency: LOLA (Lowe)
The WakeUapp was conceived under the SEAT Technology to Enjoy tagline and linked to the Tiredness Recognition System technology. Its premise is to keep drivers awake while driving by engaging them in a trivia quiz to which they must verbally reply. Show me more

SEAT Leon X-PERIENCE
Client: SEAT
Agency: LOLA (Lowe)
We were tasked with creating an advertising campaign to launch the first all road model in the Leon range. The concept for this campaign, “If you know the way, try a new one”, was aimed at a middle-aged target looking for a mid-range car with 4×4 capabilities. The campaign was fully integrated, spanning traditional and new media. Show me more

WakeUApp
Client: SEAT
Agency: LOLA (Lowe)
The WakeUapp was conceived under the SEAT Technology to Enjoy tagline and linked to the Tiredness Recognition System technology. Its premise is to keep drivers awake while driving by engaging them in a trivia quiz to which they must verbally reply. Show me more
SEAT Website
Client: SEAT
Agency: LOLA (Lowe)
Creation of long- and short-form copy for the SEAT.com and country franchise websites, including the SEAT Apps section, landing pages for the SEAT Leon Eurocup, Goodwood Festival of Speed and the 2014 Paris Motorshow. Show me more
SEAT Ibiza 30th Anniversary
Client: SEAT
Agency: LOLA (Lowe)
We were tasked with creating an advertising campaign to celebrate the thirtieth anniversary of the SEAT Ibiza model. The concept, “Lots learned, lots enjoyed”, claimed that in thirty years, we’ve learned lots behind the wheel and that throughout the journey, we’ve had a lot of fun. Show me more

SEAT Website
Client: SEAT
Agency: LOLA (Lowe)
Creation of long- and short-form copy for the SEAT.com and country franchise websites, including the SEAT Apps section, landing pages for the SEAT Leon Eurocup, Goodwood Festival of Speed and the 2014 Paris Motorshow. Show me more

SEAT Ibiza 30th Anniversary
Client: SEAT
Agency: LOLA (Lowe)
We were asked to create an advertising campaign to celebrate the thirtieth anniversary of the SEAT Ibiza model. The concept, “Lots learned, lots enjoyed”, claimed that in thirty years, we’ve learned lots behind the wheel and that throughout the journey, we’ve had a lot of fun. Show me more
Vistaprint
In-house copywriter
Conception and execution of customer-focused copy for all channels including web, mobile, online advertising, social media, email marketing, print advertising and direct mail. Show me more
Desigual
In-house copywriter
Conception and execution of customer-focused copy for weekly marketing and stand-alone campaigns across all digital channels, including: web, mobile, online advertising, social media and email marketing. Show me more

Vistaprint
In-house copywriter
Conception and execution of customer-focused copy for all channels including web, mobile, online advertising, social media, email marketing, print advertising and direct mail. Show me more

Desigual
In-house copywriter
Conception and execution of customer-focused copy for weekly marketing and stand-alone campaigns across all digital channels, including: web, mobile, online advertising, social media and email marketing. Show me more
HP Fespa App
Client: Hewlett Packard
Agency: ArtLab Studios
Execution of interface copy for the mobile application for the HP stand at FESPA 2013. Show me more
The Guardian
Commissioned writer
Execution of three articles for the Guardian travel section. These appear on their mini-site guide to Barcelona. Show me more

HP Fespa App
Client: Hewlett Packard
Agency: ArtLab Studios
Execution of interface copy for the mobile application for the HP stand at FESPA 2013. Show me more

The Guardian
Commissioned writer
Execution of three articles for the Guardian travel section. These appear on their mini-site guide to Barcelona. Show me more
Le Cool Publishing
PR Consultant
Planning and implementing a comprehensive PR strategy and campaign for the new edition of the Barcelona guidebook and setting up and standardising company-wide PR processes. Show me more
Old Hat
Freelance copywriter
Creation and execution of website copy and taxonomy, as well as assisting in the definition of brand values, accompanying copy and tone of voice. Show me more

Le Cool Publishing
PR Consultant
Planning and implementing a comprehensive PR strategy and campaign for the new edition of the Barcelona guidebook and setting up and standardising company-wide PR processes. Show me more

Old Hat
Freelance copywriter
Creation and execution of website copy and taxonomy, as well as assisting in the definition of brand values, accompanying copy and tone of voice. Show me more
Le Cool Magazine
Writer
Contributor for the weekly magazine, Le Cool London, for over 5 years, covering a range of cultural events taking place in the city. Show me more
BBC World Service
Shortlisted contestant
Joint entry for global competition to create an advertising campaign to promote the BBC World Service. Show me more

Le Cool Magazine
Writer
Contributor for the weekly magazine, Le Cool London, for over 5 years, covering a range of cultural events taking place in the city. Show me more

BBC World Service
Shortlisted contestant
Joint entry for global competition to create an advertising campaign to promote the BBC World Service. Show me more
Burlington Project
Assistant editor and contributing writer for four years, commissioning and writing content, including interviews, reviews and features about electronic music releases, DJs and producers and industry news. Show me more

Burlington Project
Assistant editor and contributing writer for four years, commissioning and writing content, including interviews, reviews and features about electronic music releases, DJs and producers and industry news. Show me more