SEAT Leon X-PERIENCE
We created a fully integrated advertising campaign to launch the first all road model in the Leon range. The target for this campaign was a middle-aged customer looking for a mid-range car with 4×4 capabilities.
The concept for this campaign, “If you know the way, try a new one”, aimed to articulate the desire of our target to try new things and have new experiences. The campaign was centred around the idea that with the Leon X-PERIENCE, not only are you able to comfortably continue your regular urban life but also to explore new paths and set forth on new adventures on whatever road you choose to.
The campaign spanned broadcast, print, digital and social media channels.