SEAT Ibiza 30th Anniversary

Lots learned, lots enjoyed

Campaign Concept.

To celebrate the thirtieth anniversary of the SEAT Ibiza, we created a platform on Facebook where each week we shared our top truths learned over the last thirty years. We created videos, games and posts with our favourite insights. Users shared their experiences and anecdotes with us too.

The campaign took place over three weeks with a different theme per week. Unique content was published each week related to the week’s theme. Users were able to share their experiences on the platform and take part in a competition.

Week 1:
Things we have learned about time.
Time flies when you’re having fun.

Week 2:
Things we have learnt about space.
Everything that comes in, must go out again.

Week 3:
Things we have learnt about relationships.
A journey shared is a journey enjoyed. Most of the time.