Lace is the first light wallet platform developed and built by Input Output Global for the Cardano blockchain. Designed to make Web3 accessible to everyone, Lace features an intuitive design, conversational tone of voice and a wealth of resources for all Web3 users, from newbies to seasoned pros.

I was the sole copywriter working on Lace throughout its development and initial release cycles. I worked on everything from product naming workshops, to brand strategy, to product UX, as well as crafting all marketing copy, from website, to social media content, to videos.

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Brand identity


Product UX