Campaign to promote Uber as the first choice for summer travel in EMEA. We created a 360 toolkit campaign to be scaled across multiple markets.

The brief

The big idea

Every destination within reach

So much to do, so little summer. Let’s take the hassle out of holiday and inspire people to get more out of their summer. Because with Uber, the possibilities are endless. Go from diving to dinner, from museum to mountains, from beach to boutique, all with the tap of a button. Do more, see more, and enjoy more this summer.

500+ cities, infinite destinations

The campaign

We created a 360 campaign for EMEA markets, encompassing OOH, print, performance marketing, owned and paid social, email templates, in-app cards, a landing page, blog content, swag and experiential activations.

For all of these touchpoints, we created assets, using a library of photography and created a library of copy, to ensure a consistent tone of voice and messaging and a unified campaign.

Out-of-home advertising

Print advertising

Paid & owned social advertising

Performance marketing