Bring the news to life: A global creative challenge
BBC World Service & YCN, December 2013
Joint entry for global competition to create an advertising campaign to promote the BBC World Service.
People based outside the UK and aged between 18-34, were invited to develop an advert or advertising campaign to encourage young audiences in their country to engage with the BBC World Service.
The piece of advertising, or advertising campaign, could be in any format.
The ideas had to feel relevant to young people in the country (in our case, Spain), be creative and original, and incorporate the strapline “Live The Story”, which is the BBC World Service brand proposition. This is the idea that journalists at the BBC do not just report the facts, they bring stories to life in the most vivid, engaging way that they can without ever losing their commitment to impartiality and accuracy.