As in-house digital copywriter for Desigual, I was responsible for the conception and execution of customer-focused copy for weekly marketing and stand-alone campaigns across all digital channels, including: web, mobile, online advertising, social media and email marketing.
WHAT’S ON THE MENU?
Interactive mini-site to promote the launch of the Shoes collection at Desigual. I was involved in the project from the beginning, contributing ideas at concept stage and later producing all of the copy for the application, working closely with the UX designer leading the project. See it live