Copywriting support for Adobe EMEA. Projects range from experiential concepts, digital campaigns and SEO optimised long-form copy for Enterprise, Stock and Creative Cloud products.
2019 Digital Trends Campaign
Every year, Adobe collaborate with E-Consultancy to produce the Digital Trends report, a forecast and analysis of the predominant trends in digital for businesses and enterprises over the coming year.
For this project, I was tasked with writing a digital campaign, spanning web, email, online display and social. I was asked to distill key insights from the report into compelling content to engage the target audience and drive downloads of the report.
I was later tasked with creating subsidiary campaigns in which individual groups (Advertising, IT and Financial Services professionals) were targeted with a mini version of the report containing the insights relevant to their fields.
Find a selection of the creative below.